Ecommerce is a big opportunity for TikTok and it’s something we’re investing in significantly.People who have a shared interest or a shared love for a creator or a product area, these communities come together and make the experience of finding and enjoying those products more interesting.” Past efforts

Rich Waterworth, TikTok General Manager, UK and EU, told the BBC: “We think it’s a really significant moment. Here everything works within the platform. Previously, the social site had trialed social shopping with Shopify, but that was a different process. What makes the event unique for TikTok is that the whole process from discovery to payment now takes place within TikTok. TikTok says in a statement that “By combining the creative, entertaining content TikTok is known for with the biggest names and TikTok creators, we are creating a new kind of shopping experience that brings together all your favourite parts of discovering and buying new products, with a distinct TikTok twist”. We’re bringing you special performances by singer-songwriters and prolific TikTok creators Wes Nelson and Sam Ryder, who have each grown huge fan bases in our community.įor an added twist, Guinness World Records is getting involved with a fun challenge for Gemma Collins to get stuck into, and the event will be brought to a close with a special L ADb ible quiz. No holiday event – or TikTok video – will be complete without music, and On Trend is no different.

With products for sale from brands including as Charlotte Tilbury, LOOKFANTASTIC, L’Oréal Paris, Nutri Bullet, and many more popular beauty and tech products, you’ve got a chance to get your holiday shopping (or even a little treat for yourself) in the bag over the next two days. Hosted by TV’s Rylan Clark-Neal, and featuring a host of other amazing names including the original diva Gemma Collins, we’ve got an all-star line-up that has been especially curated for you to make online shopping fun and entertaining again.Ĭovering everything from beauty, fashion, nutrition and tech, we have prepared a jam-packed schedule of LIVE events featuring your favourite brand and creators, such as Nikki Lilly, Kirsty Belle and you1stlondon. Fast growing social media site TikTok is making a further foray into ecommerce with two live stream shopping events starting at 5pm on 8 and 9 December.Ĭalled OnTrend, the event is described by TikTok as “a unique shopping event that will feature offers and exclusive discounts by beauty and tech brands like Charlotte Tilbury, L’Oreal Paris and Nutri Bullet” will also feature a range of live entertainment from popular TikTok creators, entertainers and musicians.

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